Are you curious to know the best Keyword research tools? In this article you will find the tried and tested keyword research tools.
Before diving in to know the best tools, lets understand what is keyword, types of keywords and why it is important in SEO?
What is Keyword in SEO?
Keyword is a term through which the user searches on Google or any other search engines to find the information, products or services online.
To boost any website or blog, keywords play a vital role to rank your web pages in Google.
Keyword research is a way to find the suitable keyword for your web page.
Why are Keywords Important in SEO?
SEO Keywords are important for every business because it helps you to reach your customers when they are searching information or services related to your business. Keyword research is one proven technique to find the right keyword to achieve goals for your business.
Types of Keywords in SEO
Short Tail keyword – Short Tail keyword is a very competitive SEO keyword and very hard to rank if your website is new. Generally these keywords contain only 1 or 2 words and have very high search volume.
Long Tail Keyword – Long Tail keywords are not very competitive but these are highly targeted to the audience and generally these keywords have high CTR.
Nowadays, many people use long tail keywords to find specific information.
So, the more specific your targeted keyword the more likely you will be able to provide accurate information to the searchers.
Long tail keywords make your website more relevant and help you and search engines too to understand your searcher’s intent.
Buyer Intent Keyword – Buyer Intent Keywords are those keywords that show some intent to buy or purchase any products or services.
Example – 1) Fees for Digital Marketing courses?
2) How to register for Olympiad exams online?
Informational Keyword – These keywords help you to build awareness around your targeting audience. In other words, If your target audience is seeking a solution to any problem related to your business then Informational keywords play a vital role to find your website.
Geo Targeted Keyword – Geo Targeted Keywords help your business to promote in a specific area. In other words, Geo Targeted keywords help your audience to find businesses in a specific location.
Example – nike shop in Connaught Place Delhi
Powerful Keyword Research Tools to Lift your Website Ranking
SEMRush Keyword Magic Tool – SEMRush Keyword Magic Tool offers a large keyword database and the ability to analyze competitor keywords.
Ahref – Ahref provides in-depth analysis of backlinks and allows for competitor analysis.
Ubersuggest – Ubersuggest provides keyword suggestions and content ideas based on search queries and user behavior.
Keyword everywhere – Keyword Everywhere is a browser extension that displays keyword metrics directly in Google search results.
KW Finder – KW Finder provides detailed keyword research and analysis, including search volume, difficulty, and trend data.
Keyword Tool – Keyword Tool offers keyword suggestions for a wide range of platforms, including Google, YouTube, Amazon, and more.
Google Keyword Planner – Google Keyword Planner provides keyword ideas, search volume data, and competition insights for Google Ads campaigns.
Wordstream – Wordstream offers PPC and SEO management tools, including keyword research and analysis.
Soovle – Soovle provides keyword suggestions from multiple search engines and platforms, including Google, YouTube, Bing, and more.
Answer The Public – Answer The Public provides visual keyword research and analysis, displaying common questions and phrases related to a given topic.
Google Search Console – Google Search Console offers insights into search performance and helps identify opportunities for SEO improvement.
Google Trends – Google Trends provides search trend data and insights into user behavior and interests over time.
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Final Thoughts on Keyword Research Tools
Keyword research tools are essential for everyone working in digital marketing or SEO. They provide valuable insights, save time and effort, and help in creating effective content strategies. However, it’s important to choose reliable tools, consider the cost-benefit ratio, and stay updated with the latest developments in the field. With the right keyword research tools in hand, you can optimize your SEO efforts and improve your website’s visibility and rankings in search engines.
