Do you want to learn about Internal linking and its importance in SEO? You have landed at the right place. In this article you will learn the Internal link meaning and how to implement an internal linking strategy on your website.
Let’s dive in to understand what is Internal link in SEO
What is Internal Link?
An Internal link is any link which connects one page to another page within your website.
Advantages of Internal Linking:
i) It helps search engines to index your most important website pages.
ii) It helps your audience and search engines to find the related content on your website
iii) It describes the content road map to users and search engines.
iv) It helps to boost page views and improve bounce rate on site.
v) Helps to drive more users towards conversions.
vi) It helps to boost your search engine rankings
Why are Internal links important for SEO?
Internal links help Google to understand the most important pages on your website.
It helps to develop link equity and increase search engine crawlability.
How to implement an Internal linking strategy for your website?
i) Create Clean Navigation
Link your important or new pages within your website in such a way that your users navigate easily to your important pages.
ii) Link Relevant Content Together
Linking relevant content allows search engines to understand what your page is about and helps your audience to find the related content. For example if your page on your website discusses SEO, you will want to create internal linking links to and from your page content related to SEO types, learn tips & tricks to rank higher in Google using SEO and so on.
iii) Pass Link Equity to Important Website Pages
Link equity is the value that website provides to your other page or another website with a follow backlink to that page/site to increase organic ranking.
You can implement link equity by finding the most authoritative pages of a website by using tools like Ahref, Majestic that receive lots of backlinks.
You need to create links for your focus content from the most authoritative pages.
iv) Use Relevant and Keyword Rich Anchor Text
Anchor Text helps users and search engines to understand what content they can get after clicking on anchor text. So be selective about your anchor text.
Use descriptive and your targeted keyword in your anchor text that describes the linked pages.
Note: Don’t use the same anchor text for multiple pages that confuse the search engine bots while crawling.
You can use the Google Search Console to find the internal links.