Backlinks are links from one website to a page on another website (also known as inbound links or incoming links).
Why Backlinks are important?
Backlinks are important for SEO because they represent a "vote of trust" from one site to another.
Types of Backlinks
dofollow - If dofollow links given by any website means that website suggesting your website to their user. In other words they are passing the authority of their site to your site. This is also called "Link Juice"
nofollow - If nofollow links given by any website means that website not suggesting your website to their user.
Tips to Build High Quality Backlinks
1. Copy your competitors' best backlinks.
2. Create a strong internal linking structure.
3. Create backlinks from competitors broken links
4. Earn Links by Using Images
Role of Content in Building Backlinks
Content plays a crucial role to attract other websites to link back to you. Unique content endorse the value and relevance of your website.